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The Google Analytics Essentials Guide
Get Started
Why Google Analytics (3:43)
Find Out Who Is Already Visiting Your Site
Intro. (0:40)
Q1: Where in the world are my visitors coming from? (3:05)
Q2: How are people accessing my site? (3:04)
Q3: How many visitors are coming back for more? (1:57)
Q4: How long are visitors sticking around on my site? (2:18)
Find Out Where Your Traffic Is Coming From
Intro. (0:58)
Q5: What’s my best source of traffic? (4:19)
Q6: What’s my best-performing content for each source? (2:07)
Q7: How do I know what search terms people are using to find my site? (3:14)
Find Out How and Where Visitors Are Spending Their Time
Intro. (0:51)
Q8: What content do visitors love the most? (2:57)
Q9: What content is most likely to make visitors bounce? (3:14)
Q10: What content is attracting the most visitors? (1:24)
Take Action
Next Steps (1:16)
Resources
Setting up Google Analytics
Cheat Sheet
Cheat Sheet
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